Canberra, Thursday, 12th March 2026: The Australian Fashion Council (AFC) and R.M.Williams today launched the National Manufacturing Strategy for Australian Fashion and Textiles 2026 - 2036 at Parliament House in Canberra - the first coordinated national roadmap to rebuild targeted domestic manufacturing capability across Australia's textile, clothing and footwear (TCF) sector.

The ten-year Strategy is the result of almost a year of industry consultation led by the AFC and R.M.Williams, including 14 national consultations with manufacturers, brands, educators and policymakers across the country. More than 300 stakeholders contributed to the process, generating over 1,000 proposed initiatives and nearly 900 votes on strategic priorities to shape the sector’s long-term manufacturing future.

The Strategy was unveiled at a breakfast symposium and AFC member showcase in Mural Hall attended by over 90 industry and parliamentary guests, including members of the Parliamentary Friends of Australian Fashion & Textiles, and its Co-Chairs, Matt Burnell MP, Dai Le MP and Zoe McKenzie MP.

The Strategy comes at a critical time for the industry. With 97 per cent of Australia’s clothing and textile products manufactured offshore, the sector remains vulnerable to ongoing global supply disruptions and trade volatility. Rather than compete against high-volume offshore manufacturing markets, the Strategy is focussed on closing structural gaps and accelerating advanced manufacturing to scale the sector’s comparative advantage, aiming to position Australia to compete globally in premium, technology-enabled and traceable production, built on the country’s natural fibre strengths.

Table 1: Strategy Outcomes & Australia’s Comparative Advantage

The Strategy outlines three strategic pillars underpinned by industry and government coordination as the levers required to deliver these outcomes by 2036.

Table 2: Strategy Pillars & Coordination

AN ECONOMIC CASE FOR ACTION

Independent modelling by RMIT University and RPS projects that full implementation of the Strategy's coordinated policy platform will grow TCF manufacturing value added from $2.6 billion to $2.9 billion by 2030/31, delivering a cumulative $1.4 billion economic dividend over five years. The Strategy is also projected to create more than 1,000 new skilled jobs and $864 million in additional wages, with approximately half of those jobs are projected to be filled by women.

At present, TCF manufacturing already employs more than 27,000 Australians - 58 per cent women (compared to 28 per cent in other manufacturing industries) and 41 per cent from culturally and linguistically diverse communities - and pays over $1.4 billion in wages annually. Strengthening this base will increase the competitiveness of Australia’s $28 billion fashion and textile industry, which employs nearly 500,000 Australians across the broader value chain.

SPOKESPERSON QUOTES

“This Strategy sets out a clear roadmap for rebuilding a globally competitive Australian fashion and textile manufacturing sector. Australia already has exceptional design talent, advanced manufacturing capability and globally recognised brands. With the right coordination across industry, skills and procurement policy, we have a real opportunity to strengthen sovereign capability, create skilled jobs and position Australia as a leader in premium manufacturing.”
Marianne Perkovic, Executive Chair, Australian Fashion Council

"Australia is the world's largest exporter of greasy wool and a globally significant cotton producer. Yet we export raw fibre and import finished goods at multiples of the original value. Re-establishing fibre processing and spinning capability restores the missing link in our value chain. Building the next generation of capability to capture this value - capability that is advanced, technology-enabled and circular - will also require stronger demand signals. Strategic public procurement can help anchor that demand and support the growth of Australia’s domestic manufacturing capability.”
Samantha Delgos, General Manager, Australian Fashion Council

"R.M.Williams has manufactured in Adelaide for more than 90 years. We employ skilled craftspeople, invest in apprentices and continue to modernise production while competing globally. What's needed now is to activate a flywheel: demand enables investment in skills, skills enable advanced manufacturing, and technology allows Australian manufacturers to scale while maintaining quality."
Tara Moses, Chief Operating Officer, R.M.Williams

"This Strategy is a serious economic blueprint for communities, supporting skilled jobs, strengthening regional manufacturing, and creating clearer pathways for women into trades and long-term manufacturing careers. It presents a coordinated, cross-portfolio agenda that connects procurement, skills and industry capability. As Co-Chair of the Parliamentary Friends group, I'm committed to supporting the sector to turn this plan into long-term coordinated action."
Matt Burnell MP, Co-Chair, Parliamentary Friends of Australian Fashion & Textiles

The Strategy’s launch at Parliament House marked an important moment for Australia’s fashion and textile industry. To showcase the capability already operating in Australia, AFC members from across the manufacturing sector presented a cross-section of domestic production. The showcase featured R.M.Williams, Bianca Spender, Bond-Eye Australia, Clothing the Gaps, ABMT, Sylvia P, Waverley Mills, Silver Fleece and Stewart Heaton & Clothing. 

The AFC and R.M.Williams also produced a short film titled ‘Made Here, Worn Everywhere’ profiling AFC members including Australian Defence Apparel, The Social Outfit, Maara Collective, Citizen Wolf, Waverley Mills and Silver Fleece highlighting the diversity of manufacturing already taking place across Australia.

WHAT’S NEXT: FOUNDATION TO 2029

The Strategy will be led by the Australian Fashion Council as the peak body for the sector. Progress will be measured through a two-stage assessment framework.

1. Implementation review (to 2029): This phase will assess progress in establishing the core architecture underpinning the Strategy, including procurement reform, national capability mapping, skills recognition pilots, shared manufacturing infrastructure and governance arrangements to coordinate delivery.
2. Strategic outcomes review (to 2036): This phase will assess progress against the Strategy’s long-term ambition - a competitive, technology-enabled and domestically anchored manufacturing sector with a sustainable workforce pipeline and globally recognised market position.

The National Manufacturing Strategy for Australian Fashion & Textiles is supported by the Parliamentary Friends of Australian Fashion & Textiles group, co-chaired by Matt Burnell MP, Dai Le MP and Zoe McKenzie MP, with more than 60 bipartisan members across Parliament. 

The Strategy can be viewed on the AFC website.

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For further information or imagery, please contact:

Elizabeth Anderson  |  Head of Policy & Communications, Australian Fashion Council

E: eanderson@ausfashioncouncil.com  |  M: +61 424 991 231