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The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool's position as the ultimate natural fibre and premier ingredient in luxury apparel.

The Woolmark logo is one of the world's most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.

Brands looking to stand out as industry leaders can take steps toward circularity. Meet the upcoming EU EcoDesign for Sustainable Products Regulation (ESPR) & mandatory Digital Passports (DPPs) for fashion & all textile-based products sold in the EU by 2027. The Global Circular Network enables brands to meet compliance regulations, unable to be achieved through QR Codes/NFC. We offer affordable and efficient DPP solutions that seamlessly integrate into existing workflows plus link to an interconnected, human-centred circular economy.

GCN's washable RFID THREADS® create a secure, durable & bulk-scannable DPP that stays with the product throughout its lifecycle. Linked to an open-source cloud platform, RFID THREADS® provide verifiable, real-time data across rent, resale, repair, reuse, redesign & remake before recycling.

GCN helps brands go beyond compliance and traceability to activate Extended Producer Responsibility (EPR) & connect to R-Cyclers and sorters across global supply chains. Brands can use this system to not only meet EU requirements but also demonstrate measurable action on emissions and pollution mitigation.

It’s time to put the economy into circularity. Lead the change with transparent, verifiable lifecycle data that supports people, planet, and long-term profit.