Beyond shirts. Beyond fashion.
Life Apparel is a messenger and vessel, connecting First Nations artists, stories and culture with the wider community through wearable art. We create apparel with meaning and purpose, encouraging everyone to wear and show their values.

We are a collective of artists, storytellers, creatives, Aboriginal, Torres Strait Islander and South Sea Islander peoples, and allies from all walks of life. Together, we strive to amplify voices, advance social change and spark important conversations through fashion. Our small team of Indigenous and non-Indigenous people works collaboratively to build a meaningful and trusted business grounded in ethical practices and a clear, purposeful mission.

Life Apparel is an approved signatory of the Indigenous Art Code, ensuring ethical trading, integrity, transparency and accountability in all dealings with First Nations artists. This commitment supports fair and transparent commercial opportunities while reinforcing respect and cultural integrity.

As an Australian-led boutique label and proud allies, Life Apparel nurtures supportive, empowering and inclusive environments where all voices matter and differences are celebrated. We believe voices change conversations, and that amplified voices amplify impact. Life Apparel exists to create connection, opportunity and lasting positive impact through fashion.

Apparel & Textile manufacturing and sourcing. - Fashion circularity & Zero waste management. - Tech Platforms for supply chain traceability and smart factory implementation. - Advisory, Consulting & Resource Centre. - Industry Stakeholders Collaboration Hub & Slow fashion hubs

We provide Retailers and Brands with sustainable recycled FSC cardboard hangers and accessory hooks.
Our aim is reduce the number of plastic hangers and hooks from going to landfill and into our earth and oceans.
Fully customisable with a printable surface as hard as a hard covered book.

Studio Elastica is a fashion design and development studio specialising in swimwear and activewear.

With over 25 years-experience designing and developing fashion product for internationally acclaimed brands, our skilled team can take your creative brand vision and work with you to launch a physical fashion range.

We offer bespoke, full-design services and are industry experts in concept creation, garment development and fit.

We work with established designs teams, start-ups, stylists and industry experts to refine and develop concepts and streamline design team procedures and practices.

We offer consulting and contract services across all aspects of fashion design and production.

We produce quality fashion garment and products for brands with our Ethically certified factories. We manage the whole process from sourcing, sampling to production and logistics - saving our clients time and money in trying to navigate the process themselves. We work with many well known and successful brands, assisting them in their launch and business growth with our highly experienced and knowledgeable team.